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ICP

Stuff on ideal customer profile

ICP

Unlock a healthier pipeline with your anti-ICP

Jan 31, 2025

•

8 min read

Unlock a healthier pipeline with your anti-ICP

Don't let the void take all of your deals

Gab Bujold
Gab Bujold

ICP

The cost of an unclear ideal customer profile (ICP)

Jan 24, 2025

•

9 min read

The cost of an unclear ideal customer profile (ICP)

And how to know if you have one

Gab Bujold
Gab Bujold
Messaging Sherpa

Messaging Sherpa

Messaging for B2B startups often feels like a steep mountain. Twice a month, I guide you through it by sharing battle-tested frameworks and workflows that help you climb above the noise, connect with customers, and scale to new heights—fast.


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