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Positioning

Positioning

Stop being boring, Start being bold

May 2, 2025

•

13 min read

Stop being boring, Start being bold

Find the right balance between bold and boring

Gab Bujold
Gab Bujold

Positioning

How to differentiate your B2B startup in 15 minutes

Mar 28, 2025

•

10 min read

How to differentiate your B2B startup in 15 minutes

Start with your positioning, end with your messaging

Gab Bujold
Gab Bujold
Messaging Sherpa

Messaging Sherpa

Messaging for B2B startups often feels like a steep mountain. Twice a month, I guide you through it by sharing battle-tested frameworks and workflows that help you climb above the noise, connect with customers, and scale to new heights—fast.


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