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Stuff on ideal customer profile

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ICPICP
Unlock a healthier pipeline with your anti-ICP
Jan 31, 2025

Unlock a healthier pipeline with your anti-ICP

Don't let the void take all of your deals

Gab Bujold
Gab Bujold
ICPICP
The cost of an unclear ideal customer profile (ICP)
Jan 24, 2025

The cost of an unclear ideal customer profile (ICP)

And how to know if you have one

Gab Bujold
Gab Bujold
Messaging for B2B startups often feels like a steep mountain. Twice a month, I guide you through it by sharing battle-tested frameworks and workflows that help you climb above the noise, connect with customers, and scale to new heights—fast.

Messaging Sherpa

Messaging for B2B startups often feels like a steep mountain. Twice a month, I guide you through it by sharing battle-tested frameworks and workflows that help you climb above the noise, connect with customers, and scale to new heights—fast.

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