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Positioning

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Stop being boring, Start being bold
May 02, 2025

Stop being boring, Start being bold

Find the right balance between bold and boring

Gab Bujold
Gab Bujold
PositioningPositioning
How to differentiate your B2B startup in 15 minutes
Mar 28, 2025

How to differentiate your B2B startup in 15 minutes

Start with your positioning, end with your messaging

Gab Bujold
Gab Bujold
Messaging for B2B startups often feels like a steep mountain. Twice a month, I guide you through it by sharing battle-tested frameworks and workflows that help you climb above the noise, connect with customers, and scale to new heights—fast.

Messaging Sherpa

Messaging for B2B startups often feels like a steep mountain. Twice a month, I guide you through it by sharing battle-tested frameworks and workflows that help you climb above the noise, connect with customers, and scale to new heights—fast.

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